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Case Study - Mid-level Print Shop

Client:

Mid-level Offset Printing Company

Background:

While the client liked the web based freedom Salesforce.com and Basecamp offered, they were unhappy with the monthly fees and the siloed nature of the two programs. Information entered in one program had to be re-entered in the other. In addition, the company’s brand image was diluted when clients were directed away from the corporate website to view their project on 37Signals’ hosted solution, Basecamp.

Technology Before:

Technology After:

 
Web Hosting Environment: Windows Based
Website: Proprietary ASP.net site
Customer Relationship Management System: Salesforce Enterprise Edition
Project Management System: 37 Signals’ Basecamp
Web Hosting Environment: Open Source Linux
Website: Joomla! - an open source PHP based CMS
Customer Relationship Management System: SugarCRM enterprise, a commercial open source platform
Project Management System: Customized version of Project Pier, an open source project management tool


Goal:

Solution:

Result:
To unify the CRM and project management suites, reduce monthly subscription costs, increase the functionality of the website, and solidify brand presence. We moved the clients off of the proprietary windows based web platform and onto an open source Linux platform. We migrated the client’s customer data from the Salesforce.com hosted solution onto the substantially less expensive and functionally superior open source SugarCRM Enterprise Edition. The client’s projects were moved off of the 37 Signals subscription based project management offering and onto a customized solution we crafted from Project Pier, an open source project listed on Sourceforge.net. Monthly software CRM subscription costs were greatly reduced. Monthly project management subscription costs were eliminated as well as the hosting fees charged by Salesforce.com and 37Signals. A single MySQL database installation eliminated data redundancy. Both programs were integrated with the company’s website which we redesigned upon the Joomla! open source content management system. In doing this, clients and sales staff alike could visit a single hub to conduct and check upon business.

Case study - Mid-Level Print Shop
 
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