Nimbletoad takes a scientific approach to landing page design and optimization.
Building on the work of Dr. Flint McLaughlin and Marketing Experiments, the engineers at Nimbletoad have devised a way for our clients to get the most out of their landing pages. Through a two step landing page process our engineers help clients solve the age old dilemma between a landing page that generates a large amount of leads that can be nurtured by marketing and one that generates a small amount of highly qualified leads that sales can immediate act upon.
Landing page design can be tricky — make it too easy for someone to submit information and you will be flooded with unqualified leads. Make it too difficult and you won’t get enough leads. Improper page flow can discourage even the most qualified customer.
The good news is that there is a science to landing page design. All Nimbletoad Landing Page Engineers have undergone Marketing Experiments rigorous Certification Process. Marketing Experiments is a research group connected with Marketing Sherpa. They have conducted thousands of online tests to optimize marketing communications for firms across the country. As one of the first research groups on the internet, Marketing Experiments has pioneered extensive breakthroughs (and has multiple pending patents) in the field of marketing communication.
Our approach is systematic.
We follow a systematic 9 step process to boost response rates and increase client revenue.
- Determine Objectives
- Review Current Metrics
- Review Page History
- Establish Context for the New Page
- Review Competitor’s Landing pages
- Evaluate the Motivation of Target Users
- Evaluate and Develop Value Proposition
- Evaluate Landing Page Usability
- Draft Comps
We have experience in integrating your landing pages with legacy website designs as well as integrating your pages with CMS systems like Joomla! and Drupal.
Landing page design and optimization is an ongoing process. The team at Nimbletoad will continually work with your marketing team to analyze and refine your page to boost response through multi-variant testing.
search marketing support
Even the world’s most optimized, finely tuned landing page is useless if no one ever lands on it, or knows it exists. NT landing page specialists can help you optimize your paid search marketing to make sure people see and respond to your pages. Our search marketing specialists have years of experience using Google Analytics’ multi-variant testing component to increase click-through rates.
An optimized landing page will generate a lot of leads. Excell sheets and old school index cards are a cumbersome way to store and act upon leads. Our engineers will map your form fields to those in your existing CRM system. If you company lacks CRM system or is looking to upgrade we can set one up for you using one of our top open source solutions such as Sugar CRM. We can then work with your marketing department to automate lead routing and response.