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One of Nimbletoad’s most popular services is our website overhaul program. Maybe your website was built in 1996. Maybe your founder’s nephew designed it on summer break. Or, maybe your site just sits there and never generates a lead.
Well, we are here to help. Companies look to us to turn their tired, clunky websites into lean, mean lead generation machines.
STEP 1 - EVALUATION- Stakeholder Survey
- In depth interviews with stakeholders for clarification of project requirements and objectives
- Brand Audit
- Gathering and reviewing of branding guidelines to ensure the new designs support and enhance the corporate brand
- Competitive Analysis
- Evaluation of websites in your market to determine their relative success and failure in analytic areas
- Content Audit
- Survey of existing/ pending content to develop architecture blueprint
- Web Analytics Review
- We run an audit of existing web metric reports to identify key pages, pathways, and lead conversion locations so that they can be incorporated in the overhauled site
- Website Information Architecture Assessment
- Comprehensive assessment of goals and requirements for information architecture, review of site infrastructure, examination of navigational components, content layout and evaluation of existing lead generation strategies
STEP 2 - STRATEGY- Information Architecture Strategy
- Consultation and recommendation for site layout including strategies for lead generation pathways
- Implementation Roadmap
- Infrastructure recommendation with a site map and wireframes illustrating page level components
- Brand and Design Recommendations
- Outline of strategies and design consideration to accommodate a cohesive and compelling brand statement
- Lead Generation Strategies
- Development of strategies for driving users into the sales cycle including landing page design
STEP 3 - DEVELOPMENT- Template Presentation
- Initial presentation with design concepts for the home page and selected key pages, including varying colors, content organization, functional elements and imagery
- Templates
- Incorporation of approved content into new site templates
- Look and Feel Kits
- Construction of look and feel kits for 3rd party external sites
- Corporate Communication Templates
- Development of templates for standard printed and digital communication materials which may include data sheets, white papers, case studies, PowerPoint, and email blasts
- Icon Library
- Creation of specialized icons for use within the approved design
STEP 4 - LAUNCH- Website Production
- Creation of foundational templates, integration of content, navigational libraries and meta tags
- Website Production Support
- Comprehensive support for design production including prep of web ready images
- Post Launch QA
- A comprehensive process to test system level bugs
- Web Source Files and Documentation
- Preparation and delivery of final source files for all templates and graphical elements
- Design Validation Testing
- Complete validation testing using the approved and fully prepared designs
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